Key Account Management Software
While there are an unlimited number of initiatives around people process and technology that can help you reach your goals few will be as impactful as establishing key clients as strategic accounts and managing them well.
Key account management software. It is easy to get distracted from the fundamentals necessary for account management strategy execution. Kam is a radically different organizational process used by business to. Make the cut every time. Salesforce account planning ms dynamics account planning modules draw most of the data from salesforce or your existing crm so you can focus on planning for the future.
Key account management is the process of building long term relationships with your company s most valuable accounts. Viewing key accounts as separate from those that are simply large accounts in terms of revenue. As well as having a core definition we find that having a shared understanding of the following six components of key account management helps create focus. As we stated previously key account management is the approach a company or salesperson takes to manage and grow an organization s most important accounts.
These accounts make up the majority of the business income. 6 components of defining key account management. So you have to be more than a vendor you have to be an indispensable strategic partner. The most important factor in key account management is the people involved within the account.
Request a demo at 303 495 6201. The account planner app can be customized to support your business processes showing wins losses open opportunities and the account level strategy in a very user intuitive view. Used alongside the org chart app users get a clear view of an account and how strategies and relationships may impact active opportunities. The ultimate purpose of kam is to develop long term mutually beneficial relationships with specific businesses in order to meet strategic goals and optimize value in both companies.
Using org chart to define key account buyers roles. In b2b selling you re rarely selling to one person. You re selling to a group of decision makers who hold different positions in the company and who have different levels of influence on the purchase. When the going gets tough vendors are the first to go.
Key account management kam is one of the most important changes in selling that has emerged during the past two decades. Software tools for key account management customer engagement and strategic account management success. Kapta is key account management software that reduces churn and drives organic growth. Kapta has the software and process to get you there.